vimigo Success Stories
F&B
Gather Cafe
Affordable every day. Memorable every bite.
Great Taste in Neighborhood.
From 20+ increased to
65
employees
Net profit increased
8
percent
"Vimigo helped us build clear systems, grow our team, expand faster, and create a stronger, results-driven culture."
Gather Cafe is a neighborhood Western dining brand.
Founded by Cliff Chong, who has 14 years of restaurant experience.
Starting from a single Western restaurant,
the brand has expanded to multiple outlets by 2025.
Sub-brands include Big Coconut Western and Small Coconut Western.
The goal is to turn Western food from an “occasional treat”
into a daily neighborhood favorite.
Brand concept: “Great Taste in the Neighborhood.”
Cliff comes from the F&B industry and loves good food.
He believes F&B should be simple and accessible.
In 2023, he fully implemented the vimigo system.
Facing intense competition, he believes only a system-driven culture can go further.
Within one year, Gather Cafe completed the upgrade
from human-based management to system-based management.
This enabled store expansion, profit growth,
and built a self-driven, aligned, and culture-based F&B team.
2 Years
Growing with vimigo
Before join vimigo
- Employee turnover was high, especially after the pandemic, with sudden resignations.
- No clear standards or processes. Job roles were unclear.
- Communication relied on verbal and handwritten methods. Efficiency was low and errors were frequent.
- Management lacked clear metrics to evaluate employee performance.
- Only one new store per year, slow expansion.
After join vimigo
- Clear goals and stronger systems: Established SOPs, structure, vimiGoal and vimiReview. Talent development became faster.
- Team growth: Employees grew from 20+ to 65. Team stability and quality improved. Won the IIO Award Best Employee Award 2025.
- Fast expansion: Opened 4 new outlets in 2024, 3 of them within 4 months.
- Revenue growth: Revenue increased 5–6%, Net profit increased 8%. Driven by wastage control and financial management.
- Culture upgrade: From “just going to work” to “a team with direction, belonging, and vision.”
- GrabFood maintained 5-star ratings for 3 consecutive years (2023–2025).
From Workplace Challenges to Seamless vimigo Solutions
Implementation Challenges
Early employee resistance
Unfamiliar with vimigo,
process felt complicated.
Communication gaps
Between middle managers and frontline staff.
Required time to explain and educate.
Management mindset shift
Moving from people-based to system-based management
needed adjustment.
Low digital
skills
Some employees lacked computer skills.
Initial adoption had barriers.
vimigo Solutions
Management leads the implementation
Start from leadership.
Step-by-step training system
From goal setting → system operation
→ coaching.
→ coaching.
Small group training sessions
Explain each goal and how to execute it.
Diamond reward
system
Gamified incentives to motivate proactive performance.
Clear annual
planning
Annual → quarterly → monthly alignment.
Use vimiReview for
store evaluation
Self-review and audits for continuous improvement.
Favorites vimigo Apps
Clear career path
Digitize SOPs and workflows
Self-evaluation system
Monthly Goal Setting
Diamond Rewards System
Reward Redemption System
